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Press Release: September 7, 2004

Sam Penny's New Novel, Broken River,
To Be Introduced At
National Earthquake Conference


New novel part of series that tells what happens when, not if,
a magnitude 7.9 earthquake strikes on the New Madrid Fault

ST. LOUIS, September 7, 2004 - Sam Penny, author and lecturer, announced this week that his new novel Broken River will be introduced at the 2004 National Earthquake Conference (www.earthquakeconference.org) to be held in St. Louis, Mo., on September 26-30, 2004.

"Broken River is Book 2 of The 7.9 Scenario," Penny says. "It tells the story of two captains on the Mississippi River who bring their boats loaded with passengers and refugees to safety after the central United States is ravaged by the worst earthquake to strike the country in nearly two hundred years. Their experiences tell what to expect along our great waterways when a giant earthquake once again wracks our land."

The theme of the 2004 National Earthquake Conference is Strengthening America: Preparing for Earthquakes and More. The Conference is sponsored by the Department of Homeland Security's Federal Emergency Management Agency (FEMA) and the U.S. Geological Survey.

The 7.9 Scenario is an analytical study developed by Penny over the past seven years. "I used government data to determine the impact of a giant New Madrid Fault earthquake under the Mississippi River on the United States. I was startled to find that my calculations showed that as many as 80,000 people could die, 500,000 people could be injured, and 10,000,000 people could be left homeless if a 7.9 magnitude earthquake struck the Fault today."

Penny explains, "An earthquake that size happened there 193 years ago. The chances are one in ten that over half the people in the country will see a recurrence of that event in their lifetimes. I decided to shine a light on the impending danger as a work of fiction rather than non-fiction. I felt writing a scientific treatise on the subject would be a waste of time because most people on the street don't identify with such works. Instead, I chose to approach the issue as a set of fictional personal experiences based upon real information I had garnered from my research."

Among Penny's conclusions is that dams and levees making up the core of the central United State's water control and transportation system would be destroyed in a giant earthquake. The nation as a whole could lose as much as 10% of its Gross Domestic Product overnight, enough to plunge it into the worst depression it has ever seen.

In 2003 Penny published Memphis 7.9, Book 1 of The 7.9 Scenario. That novel describes the earthquake in detail and its impact on the city of Memphis, only 45 miles away from the fracture. He used scenes left on the cutting room floor from the first book as the basis for Broken River. The two books are companion novels, though one book does not require the other.

The new book is a 6 by 9 inch soft-cover trade book of 238 pages with five maps. It will be on sale at the conference and can be ordered from www.the79scenario.com.

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